Launching a small business

Launching IWF

So this is truly exciting news, since the birth of her first child, my daughter Isobel age just 19.5 has been planning and executing the building of a small online concept store.

Some may say she's a "chip off the old block", however I waited till I was 40 to launch my business, so I am guessing she has more confidence and drive than I did at her age.

So how did it all come about ?

Whilst pregnant with Rudy Isobel really wanted to get her teeth stuck into something she enjoyed and like most of us this was shopping !

However this was not for herself but for others. Isobel has a natural ability to select and source the most simplicitic of items from clothing, jewellery, ceramics to stylish lamps for the home.

Isobel carefully selects handmade artisans from all over the world, she is trying to avoid the mass produced products in favour of supporting smaller businesses that sometimes to not get the exposure. I know she Is really excited to show you some sneaky peaks of what is to come.

It's quite ironic that I apparently have inspired Issy to launch this business when over 14 years ago she inspired mine.

Issy came to me one day and explained, as she was growing up, she would regularly hear people asking myself or my stylish friends "I love your necklace where did you get that from ?", or "Those shoes are to die for where did you buy them?".

So after much toying with ideas she asked if I would help her source our beautiful buys and bring them to life on a website.


It was was born.

She is still a few weeks away from launching the online store but between us we have made some space in my Rew studios and now she has joined me in the business journey.

Our studio space is now open to the public and we can be found by clicking here and typing in your postcode for directions.

Rew and It Was From 

Will be your go to one stop shop for gorgeous unusual clothing, gifts and homewares.

If you would like to be the first to start shopping at IWF  please click here and subscribe to Isobel's News letters for all the offers and new products available.

Sneaky peaks 

If you would like to pre-order any of the items featured below please either email us here at Rew or call 01827 58006 

Pru small grey light blue fastening purse £35.00 Leather

Cloud Clutch Bag £57.00 Leather

Whiskey wedge for the no need to water your drinks down. £15.00

Edgar touch dim lights £78.00 

These are available in so many colours really statement mood lighting.

Rain drop bangle £16

 Grey disc necklace £28

Jules £30.00 

Hex necklace £30

Plaster bowl display only £22

This is just a sneaky peak if you would like more information please just give us a call.




  • Marianne Grime

    Hi Rachel – I’m so very pleased for you! Good news about Issy’s new website – looking forward to seeing all her things. Five years – you have done so well! Marianne

  • Sam

    Hi there
    I love your statement necklaces and wanted to pre order lulu to begin with, soooo tempted to order the grey disc one too but maybe hold back for a month or two!!
    Good luck with the new venture, already have two Rew scarves and love them, my bank will be upset that you have a sister company with such beautiful items.
    Best wishes

  • Mrs Taylor

    Definitely interested. Some unusual items.

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